ThinkFoodGroup needed a custom digital solution to promote their restaurants and increase discoverability.
A look here at the above the fold design on José's about page. 
Their website needed upgrades that would encourage B2B partnerships and attract professionals. I was the lead designer responsible for the updated brand and website UI/UX.
After conducting user research and discussions with TFG leadership, it became clear that a critical goal for the project was to highlight the incredible food coming out of TFG’s restaurants and create a site flexible enough to handle their worldwide growth.

A look at the updated sitemap with post templates and taxonomies tied in

A look at a restaurant single (left) highlighting photography from the space and a look at the restaurants landing (right) calling out the number of restaurants and anchor links to bring the user down to each section

To solve this problem, I designed a two-pronged approach to ensure that users were able to identify restaurants that they wanted to access easily, yet at the same time allow for discoverability when casually browsing. Users can find restaurants either by navigating to different restaurant groups using the sub-navigation & anchor link system or by using the “All Restaurant” modal.

From a visual standpoint, at its core, the design is centered in José’s heritage, with patterns calling back to his Spanish roots with modern twists, indicative of his approach to food. Large bold typography partnered with photography, bespoke animations, and an occasional broken-grid element creates striking geometric forms across the website. This unique elevated feel has helped ThinkFoodGroup attract professionals and embark on new B2B partnerships.

Outlining the landing page experience is a custom pattern inspired by Spanish tiling 

Next Up. Times Review.